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FAITHWALKS UNLIMITED ADVERTISING ADVANTAGE!
Advertising in FaithWalks is based on our way affordable contractual and flat rate
basis. New contracts become effective, upon receipt of one months payment,
accompanying signed contract; and initial payment must be made via Company
U.S. bank drawn check.
All Advertising contracts inclusive of a mandatory a "Link To FaithWalks", in no less
than a 12point Arial or TImes font, placed either on your first to second main web-
pages".
In comparison for CPM in general---a "full page" ad in FaithWalks averages out to
$0.95 per 1000 impressions (internet min. rate is bid is $0.25). $0.95 most defini-
tely leads to high SEO index/ranking, in that a "higher bid" amounts increase your
website indexed-rank and natural search results.
Secondly---the $0.95 you would spend in any other online magazine or website ---
"in hopes to simply be viewed", by online traffic---thus ROI via your URLlink and
logo at current internet advertising, average rate, begins at 125 X 90px. = "a corner
box"; advertising near a high traffic blog-$1500; and high traffic sections-$3500.
Internet Avg. Rate: Title Ad, 120 X 90px - $5CPM
Leaderboard, 728 X 90px - $15CPM
Medium Rectangle, 300 X 250px - $20CPM
Half Page, 300 X 600px - $20CPM
Thus any business objective at these rates is "ROI"---to be seen and "in-a-click"
---"drive traffic direct to you" and increase POS online and/or net "in-store
purchaes".
Ergo---if you net 300,000 impressions @ $5--- your necessary ad budget is
$1500 a month; and "avg. min. purchase is $1500 a month. Just as "newsletter"
avg. ad rate is $500 issue and "specialty pages" are $250 per issue.
Now consider FaithWalks merging print magazine---"Full Page
Advertising Advantage---within our online publication, yet you
get "the plus" of SEO, i.e., "direct, visible URL link, 30 second
commercials, rotating ads, PSAs, videos, e-tool boxes, etc."
- D.C. 3 Top Selling Print Magazines - Full Page Ad Rate
- The Washingtonian (local) ranks 2nd, out-selling national newsstand
mags, at $8,855/48,143 newsstand sales.
- Third is In-Style - 41,361 sales.
- O, The Oprah Magazine ---38,916 sales and her full page ad space rate
is $144,000+ per. Note: Cosmopolitan is the top selling newsstand
magazine---netting 76, 769 in sales.
Now consider---the dilemma of "CPM, CTP, and PPC" return on your investment,
as we briefly detail per studies, in the opposite column---once you consider "Flat
Rate" Full Page, 1/2 Page, 1/3 Page, and MarketPlace advertising in FaithWalks---
thus again by comparison, begins at $0.95 CPM.
Enter your UNLIMITED ADVERTISING ADVANTAGE
in FaithWalks Magazine Online---multi-fold!
700 X 1013px Ad Space = 8in. X 12in. "view" of your ad
space "online"!
For starters---we're offering you "Full Page Ad Space", for the first 3 months at
$225---which averages out to $0.22 CPM, to retain consumer loyalty and the remain-
ing 9 months, at our regular flat rate of only $950 a month; and if your looking to
drive new traffic to your site or on a limited budget---we know our 1/2 Page Ad
space at $450Mo., or 1/3 Page $150 will definitely work!
Your FaithWalks Advertising Advantages:
- Full Page to 1/3 Ad Space in FaithWalks Magazine Online---increase direct
URL hits. Opt for MarketPlace Advertising at less, "Title ad rates", and yet by
comparison, in FaithWalks you get 210 X 145px, "ad space".
- No miss, guess, maybe, or another day’s thought passing, with the timing
of wind.
- Your advantage in FaithWalks---unlimited bandwidth and web usage.
So go ahead---get your crew and bring your 30 second commercials,
videos, e-tool boxes, and unlimited ad rotations!
- Our site does not relegate advertisers to minuscule banner ads and
designated 2-4+ viewable inch, further boxed-in, corners of a website.
- And note---that's "if" net traffic will see your boxed ad---as it is SEO studies
parallel as to where, "by website design", you should place your money,
thus your ad spot. Bots/SEO spiders---index/rank websites, literally read
websites, as studies show where "the reader's eye goes---first drawn to
the upper left corner, to near mid-center, and next---down the left side of
web pages.
- Ergo---3/4 of site pages are content---so where does that leave your
advertisement---in the barrage of compacted website content and
advertising?
- In FaithWalks---there's no limit to the amount of text, URLS, or links you
can place on your "Full Page, 1/2Pg., to 1/3Pg." advertising; and advertising
in our Market-Place Directory is inclusive of 262 X 78px logo, contact info,
URL link to your site, and up to 9 lines of info (78px width).
- Thus again---the internet avg. minimum is 125 X 90px, which when viewed---
your "reader traffic sees" but approx. 1.5in. X 1in.
- Eye-candy appeal via "familiar print magazine full-page view" of your ad =
ad placement ROI: our readers know "best read" of FaithWalks site is via
"browser full screen view".
Of 85% Print Mag. readers---56% go online---to find you, "for the
convenience of shopping online".
When print magazine readers were asked to pull 10 pages of
their "favorite content"---"3 of those 10 pages" were "adver-
tisers".
Ergo---"readers of print magazines view print ads as content",
i.e., "no less, substance of a publication".
Hence---immediate visual draw + your strategic ad format = visual appeal---
leading to increase of new customers, retention, and brand loyalty.
So Go Ahead! Bring the shingle and enjoy the summer’s
rush press for business and claim the fourth business
quarter now!
Further---note fact of FaithWalks' rates, 12x are at half local print advertising costs
and instead of avg. net 300 X600px for half pg., and no greater size---avg. website
rates, e.g., 300,000 CPM = $7,500 a month.
Just as avg. low-end "online Section exclusive sponsorship" rates begin at $3,500
a month.
We reiterate---"unlimited advertising space" = your total net
gain, in FaithWalks Magazine Online. It's simple.
- A flat rate.
- No limitations to what you want net traffic to view.
- Unlimited Advertising Advantage---in this changing
- e-marketing arena.
- Our rates might as well be priceless.
Our rates are the same, no matter if the type of business
entity is local, national, college, or otherwise. And our Full
Page Monthly rate" is even at "half avg. non-profit rates".
We simply invoice you and the FEDEX rate is on us. Again note---
first payment due, must accompany signed contract and first payment
must be in the form of Company, U.S. drawn bank check.
MONTHLY RATES
Rate Cost per CPM
Full Page $950 ~ $0.95 CPM 700 X 1013px
Half Page $450 ~ $0.45 CPM 350 X 502px Horizontal
Half Page $450 ~ $0.45 CPM 336 X 1013px Vertical
1/3 Page $150 ~ $0.15 CPM 700 X 330px Horizontal
1/3 Page $150 ~ $0.15 CPM 227 X 1013px Vertical
MarketPlace Directory $85
Picture 225 X 283px. Total 373 Characters. No limit to number of links within ad
space.
Two Page, Full Page Ad Spread 12% Off regular Full Page rate.
InstaLinks $50Mo. URL link placed directly on Mag. Section Pg., as fillers,
where necessary or otherwise offered as advertising opportunity. Limited number
of Sections, primary ad area at FaithWalks Magazine Blog.
Current InstaLinks available within following sections:
FaithWalks Magazine Yellow Pages: Same-all rates. $25Mo includes---
Business Name, live URL, Phone & Fax Numbers, live E-Address.
FaithWalks "Section Advertising" Advantage: Advertising at the "front
page" for any one section is on a first come/first serve basis and yet taken "section
front page ad space" does not negate Ad Company's ability to advertise, within a
specific section. Any advertiser seeking to place ad/marketing at any one section
having the "front page, ad space" taken---will be accommodated by an additional
page, following the front page, with "merchandise/service" link at the section's front
page---to the additional page, within any one section. And "additional" advertiser's
pages will also be accompanied by substantial content.
ADVERTISING FILE FORMATS & SPECS:
Audio File Formats: .mp3, .wav, lwma., .mid., .rm, and .ram
Video File Formats: .avi, .wmv, .asf, .mov, .mpa, .mpg, .mpeg, .rm, .rmvb, .ra, .ram.
File Types: HTML, Flash, Animated Gifs with URL link.
Picture File Formats: JPEG, Static, Gifs with imag/URL link.
Send ad copy via via e-mail and you must bundle script, flash, and images with
necessary URL links to call Flash, links, or redirect. Due to volume---FaithWalks
cannot accommodate any script configuration.
For best viewing and targeted hits and ROI---we highly suggest you limit your
commercials length to 30 seconds. Longer lengths lead to alienating internet
traffic, thus moving consumer reader, "click through to other pages".
...Cont' opposite column.
E =Print Ad + URL = $
2
Get the best out of advertising in
FaithWalks Magazine Online
MARKET GROUP
Age: 30-55 Years
Market: Black Jewish, Jewish, Christian Online Social-Blog Networks & City Communities
Avg. Income: $53,593 - $71,612
Median Age Readership: 46.3
Visits Online: Daily Weekly (Not Available~with Debut Issue)
DEMOGRAPHIC MAGAZINE READERS ONLINE
BUYING HABITS
Consider---72% of online readers in our demographic group use the internet as a tool; 85% use
the internet for "service-merchandise" research; 69% use the internet to conduct financial acti-
vity---"that's $865[bn] in disposable income".
Print Magazine Advertising inclusive of leads to same businesses online, increased
12.5 times the number of of prospects.
Consider of the 85% searching same business online---8 out of 10---39% made online
purchases.
The impressive number of sales, rests in the "psychology of print magazine readers",
i.e., "magazine readers view advertising as a literal road map, in their lives". One
study conducted by PennWell Corp. found that direct traffic increased 13% with just one ad.
Now consider: In the study---"direct traffic = typing in a business' URL". With no further
advertising after the initial ad---direct traffic dropped significantly over the following two
months.
Hence FW unlimited advertising advantage---as opposed to Your Ad Space
being lost in the barrage of compacted website content, flash, and banner
ads---"outside" that rectangular box".
The web nets "a fast-paced" populace---"Fast Traffic", whom if they're not searching for you
directly---relegate "view of your ad budget spent" to "a click".
So what if they don't see you? Your URL is a literal life-line to online business. Enter FW Maga-
zine and our Ad Space---merging the continuum of print advertising and net advantages.
Ergo---opting to advertise in FW presents a "win-win" in business. Clearly larger ads---
as opposed to current internet "sizes being title, leaderboard, and even skyscraper" ---
thus a website with "read-look" of print publications net same results of 85% of
magazine readers searching for you, currently ROI = 39% online purchases, and 72%
"in-store" sales.
Hence FW is not reinventing either wheel. FaithWalks Magazine "by design stands
apart". Our objective "by design" is for our advertiser's "to command their brand/slogan"
recognition. "Inside FW"---you attain your budget goals---with necessary consistency
and at a rate, that does not leave you "optimally challenged" within the arena.
We're merging "the value of the tool, value of the tool as a directive and to influence",
value of the tools' advantage and entertainment value of e-interactives".
Business = distinct in print and net advantage---"in- a-click". And FW
Magazine is ahead of the continuum of both mediums in this www
revolution.
In short---print magazine readers view "advertising as an extension of content"---thus "also
the substance of type of magazine", they opt to pay for by subscription or in a single buy and the
net medium necessitates your online ad budget---be "more aptly placed", to increase POS",
whether online or in-store.
Consider: same studies found when advertising is cut---overall traffic decreased
50% in four months, 75% in eight months, and "use of specific URL"---plummeted
90%.
THE BOTTOM LINE:
The net revolution has resulted in Magazine Print Advertising inclusive of leads to their business-
es online. Readers of print publications "view advertising as content and influence toward
decisions for their lives". When readers were asked to pull 10 "favorite pages, that shaped
their lives"---"3 out of 10 pages were advertisements".
Ergo---"by design", FaithWalks Magazine is formatted to "read and look" like print publica-
tions. Print magazine readers view "advertising as an extension of content", thus "the substance
of type of magazine", they opt to pay for by subscription or in a single buy.
Number of Magazines with Websites 2003–2007
Year Total Consumer Only
2003 8,166 3,573
2004 9,355 4,210
2005 10,131 4,712
2006 10,818 5,395
2007 11,623 5,950
Now consider FaithWalks Magazine online "by design": as print magazine ad sizes increased,
so did readership. The following profile, developed scoring based upon magazine readership
of "print magazine advertising"---thus "Who Noted” , “Read Some", "Read Most", and "Ads
Studied" advertising: "Some” scores generally showed greater increases than “Read most”
scores, as the number of ad pages increased. This indicates that though readers may elect not
to read a longer advertise-ment in its entirety, it still has positive impact.
Readership of Multiple-Page Ads Comparison
Ad Pages No. Noted: Read Some Read Most Ads Studied
3-pg. 119 132 94 389
4-pg. 126 143 106 258
10-pg. 148 189 131 36
Inside FaithWalks---Full to 1/3 Page advertising doesn't reduce any use
of e-interactive of use to "the gimmick side of overt internet bells an
whistles". Multiple studies show that consumers are more likely to find magazine advertising
more acceptable and enjoyable, when compared to advertising in other media. In addition, they
find magazine advertising less interruptive.
Hence the increasing online marketing dilemma: ROI and invested return from
online advertising---ushering forth significant, second thoughts, as to "a solution" and the
increasing dilemma of "Pop-Up advertising", the mire of "flashing banner ads", and "slide-in
online advertising".
Reiterating---studies found online traffic in general, let alone Consumers with intent to
purchase---find Pop-Up and Banner, and slide-in advertising intrusive and especially when
they can't control the ad "popping up", let alone, in the middle of reading content they've
searched for.
The long and short of advertising online---"trust that consumers know what they want,
because consumer loyalty is hard fast and steady enough"; thus "staying mindful", online
Consumers are no different than in-store traffic.
Ergo---your well known in-store isles and display of merchandise are no different than your
"advertising in-a-click"! "That's real Shelf life"!
Real "AD-SENSE"
- Put your online advertising in the right place---merging promotions and what you know
your consumer wants. This is where FAITHWALKS Magazine Online empowers your
marketing dollar, more aptly spent.
- Ad space more affordable than magazine or newspaper advertising. Advertising not
left to probability of chance via "pay per click ad-sense".
- By design---FAITHWALKS increases your URL's, CPM, CTC, PPC power to drive traffic!
- Further---although print magazines are a consumer mainstay---print adverting is on a
steady decline. In 2007 businesses spent 31% toward internet advertising, reducing 07
print magazine ad revenue from $3.2 billion to $797 million; and e-classified ad sales
alone, were $13 billion.
- Consider as it's fact---MRI data found Consumers value magazine advertising "as content"
---thus when readers in studies were asked to pull ten pages, best demonstra-ting the
essence of their favorite magazines---again three out of ten pages pulled were ads.
Further---Magazine Advertising moves more than half of readers to
action---visiting and searching on the web, for same business print
advertising.
Magazine advertising improves advertising ROI:
Magazine readers also had a more favorable opinion about the advertiser in response to maga-
zine ads---as multiple studies demonstrate that allocating more money toward magazines in the
media mix, improves marketing and advertising ROI, across a broad range of product categories.
Magazine advertising sells and it delivers results consistently.
Several studies show that magazines are the strongest driver of purchase intent and boost
media’s effectiveness of business advertising. Ergo---as we've conveyed, FaithWalks, "looks like-
reads like"---"print publications", with intent to deliver what "print magazine readers and internet
traffic" seek, in their 5-7 hours spent daily online.
Magazine audiences accumulate faster than you think—and with lasting
impact: The average monthly magazine accumulates approximately 60% of its audience, within
a month’s time and readers refer to magazines multiple times for article content---increasing
advertisers opportunity for multiple exposures.
Enter FaithWalks Magazine Online
Merging the internet and the continuum of print advertising, which in
the long run---advertisers reap 72% in-store net sales.
Again---72% of online readers in our demographic group use the
internet as a tool, 85% use the internet for "service-merchandise"
research, and of the 85%---39% make online purchases.
So Go Ahead! Bring the Shingle---they will come.
As it is---magazines are the medium that “Influence Americans".
Studies found that as the American Consumer has gotten wealthier---thus, median income rose
55% and with influence controlling the levers of change---people turn to magazines the most, for
making purchase decisions and recommendations.
Magazines still supply credibility.
Studies also showed Consumers still trust and believe magazine advertising more than adver-
tising in other media. In addition, consumers still turn to magazines as a source for information.
We're not reinventing the wheel here. Print advertising reigns!
The number of consumer magazine websites has increased 67% in the past five years, extend-
ing the reach and influence of magazines’ editorial and advertising messages, to an even wider
audience.
Hence bottom line to advertising in FAITHWALKS MAGAZINE.
We "read and look like print magazines"---yet by design---FaithWalks is
"outside-the-rectangular-box", of the 99.999% websites, online magazines,
and e-zines.
None could lose sight of you. No miss, maybe, or another's day thought,
passing with the timing of wind.
FaithWalks Advertising "by design" increases "POS"---online and
in-store! The typical reader reads 80% of a publication. Half read
every single page.
6 out of 10 buyers state "most advertising" is irrelevant to them---
however this is not the case with "print advertising". Hearst Magazine's EFS
found that print advertising was rated the most relevant of the major media
studied.
Inside FW---your advertising message will not be missed.
FAITHWALKS Magazine incorporates your advertising reach via brand exten-
sions inclusive of---video, 30 second commercial spots, rotating ads, e-interactives, mobile and
user-generated content---which when at the same time, increases FAITHWALKS readership-
social networking traffic---your ROI and unlimited advertising opportunities also increase.
Go Ahead---Call. Reap the summer’s rush press revenue and begin to claim the fourth
business quarter now! Again---ad space is invoiced and the FEDEX rate is on us.
Online Advertising Sales: Mon.-Fri. 8:00 a.m. to 7:00 p.m. Monday through Friday.
P: 202.581.2027 ~ E: faithwalksdc@gmail.com and Subject Box
must include "FAITHWALKS ADVERTISING ONLINE".
Sources: Starcom; Northwestern University Magazine Reader Experience Study; Affinity Research; How
Media Measure Up; Documenting the Role of Magazines in the Mix; ROI for DTC; ROI for Kraft; Measuring the
Mix; What Drives Automotive Sales; American Advertising Federation (AAF) Study; Retail Advertising and
Marketing Association (RAMA) Study; Measuring Media Effectiveness; Dynamic Logic; Ephron on Media;
Initiative; MRI Fall 2006; Roper; Hearst Engagement Factor Study.
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